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Hi,I'm Wafa.

Hi, I’m Fathima Wafa, a digital marketing specialist based in Kannur. I work with shops, cafes, boutiques and young businesses across North Kerala to plan, publish and measure marketing that actually brings people through the door.

I like clear goals, honest numbers and content that sounds like the brand, not like an ad.

 

What I'm good at

Digital Marketing Specialist

What I can do for you

Social media

Consistent, on-brand content for Instagram and Facebook.

Social media

  • Monthly content calendar
  • Reels, posts and stories
  • Community replies and growth tracking
     

SEO

Be the name people see when they search in Kannur.

SEO

  • Google Business profile setup
  • Keyword research for local searches
  • On-page fixes and monthly reports
     

Branding

A look and voice people remember.

Branding

  • Brand voice and tone guide
  • Colour and template kit for social posts
  • Bio, tagline and product copy
     

Paid ads

Small budgets, carefully targeted.

Paid ads

  • Meta and Google ad campaigns
  • Audience and creative testing
  • Weekly spend and results summary
     
Projects completed
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Happy clients
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years of experience
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How we'll work together

  • Listen

    We talk about your business, customers and goals.

  • Plan

    You get a clear strategy with priorities and a budget.

  • Launch

    I set up and run the campaigns and content.

  • Review

    We check the results each month and improve.

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Design Thinking and Planning
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Data Analysis
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Project Management
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Strategic Planning
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Problem Solving
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Customer Knowledge

MORE ABOUT DIGITAL MARKETING

DIGITAL MARKETING SPECIALIST

WHAT IS DIGITAL MARKETING ?

Digital marketing encompasses all forms of online marketing and has become indispensable in today's business landscape.It utilizes platforms such as search engines, email, websites, and social media to engage both current and potential clients.By reaching the right audience at the right time and place, digital marketing delivers effective and measurable results.The ability to market globally allows businesses to establish themselves as recognizable brands. In an era where consumers spend significant time on digital devices, the internet remains the most strategic medium for engagement.Companies worldwide are leveraging this reality to drive growth, visibility, and success.

WHY FREELANCE DIGITAL MARKETING STRATEGIST?

Freelance Digital Marketing Experts or Strategists play a crucial role in assisting businesses to thrive in the online space. They are the creative force behind a company's digital advertising initiatives. Their responsibilities include conducting market research, optimizing web pages, analyzing data, strategizing with marketing teams, and developing digital marketing professional. Marketing is integral to the growth and success of any business. In today's digital-first world, digital marketing proves to be far more effective than traditional methods, making it essential for every business to have a dedicated digital marketing professional.

BENEFITS OF DIGITAL MARKETING

• Global Reach: Connect with audiences worldwide, expanding your market beyond geographical boundaries.
• Cost-Effective: Achieve impactful marketing results at a lower cost compared to traditional methods.
• Trackable and Measurable Results: Utilize analytics tools to monitor campaign performance and optimize strategies in real time.
• Brand Development: Strengthen your brand identity and credibility through consistent online presence and engagement.
• Effective Targeting: Reach specific audiences based on demographics, behavior, and interests for maximum impact.
• Diverse Strategies: Implement multiple approaches likeSEO, content marketing, and social media to suit different goals.

TOOLS I USE

Google Ads
Meta Business
Word Press
Google Analytics

Frequently Asked Questions

I offer Social Media Marketing, Instagram & Facebook Management, SEO, Content Strategy, and Paid Advertising to help businesses build their online presence, reach the right audience, and generate leads.

Digital marketing helps your business reach the right audience, improve online visibility, generate leads, and build a stronger online presence.

Yes. I work with businesses of different sizes and can create strategies based on their goals and budget.

Yes, I help manage social media accounts through content planning, posting, captions, engagement, and strategy.